Looking for a high end mobile experience within the right placements at scale were the challenges for this video campaign.
Again utilising user initiated video creative distributed in agreed mobile sites and apps, the users were engaged in the right environments leading to high view through and click rates.
Looking for a youth audience with a high end creative which was engaging and in the right place at the right time resulted in high volume distribution with video formats at a cost effective price especially when compared with other mainstream video choices.
