For the launch of Disney’s Jungle book movie both creative and distribution were of significant importance.
Requiring the benefits of a non invasive but engaging and rich experience but the large reach and cost benefits of running an out stream video unit we built a highly attractive user initiated video experience for the client.
The creative immediately stands out at the head of selected and agreed high end destinations, engagement rates were extremely high and video completion rates the same.
Buying on our transparent CPCV model enabled the client to be sure that the audience were found in the right place, chose to engage with the unit and only paid once the video had completed playing whilst being very competitive cost per view by utilising out stream video units.